Long before Dave became a renowned global fitness coach, he was building something remarkable in the business world. For nearly three decades, Dave founded and ran a highly successful print and design company — working alongside some of the most recognisable global brands on the planet.

That experience gave Dave something most coaches simply don't have: a deep, first-hand understanding of what it truly takes to build, scale, and sustain a world-class business. The discipline. The creativity. The relentless commitment to quality. The ability to communicate powerfully — whether through design, brand, or human connection.

When he transitioned into fitness and coaching, he brought every hard-won lesson from that journey with him. The result is a host who doesn't just inspire — he has lived the entrepreneurial journey at the highest level, and knows exactly what it takes to win.